ANNIEGIRL® PRESS

PRESENTS

THE LEGAL SAVVY® SERIES BOOKS

DISCOUNTS NOW AVAILABLE!!

 

LEGAL SAVVY® SERIES 1st EDITION SOFTCOVER BOOKS (2014) 

NOW OVER 50% OFF!

 

PLUS, IF YOU PURCHASE A 1st  EDITION (2014) OF A BOOK, OR BUNDLE BY May 31, 2016, YOU WILL RECEIVE FOR FREE THE E-BOOK VERSION OF THE 2nd EDITION (2016) OF THE SAME BOOK WHEN IT BECOMES AVAILABLE (EXPECTED RELEASE May 31, 2016)*   

A $39.95 value per book. 

*  Release date subject to change.  Upon release of the 2nd edition e-book, you’ll receive an email with a code or link to download the e-book version. Book 1 2nd Edition e-book does not include CD


BOOK 1
ATTRACT CUSTOMERS WITH YOUR OWN SWEEPS & CONTESTS
A LEGAL TOOKIT (1st Edition, 2014)
by Anne Moebes

70% of major companies use sweeps and contests to promote their products. In this book, learn:
    • Why sweeps and contest are such a powerful marketing tool
    • What makes a sweeps and contest legal in the United States
    • What you need to know to comply with U.S. laws, step-by-step
    • Special considerations for user-generated contests
    • What needs to go into your Official Rules and other forms
    • The rules you must follow on various popular social media sites
    • When you need a lawyer.
    • And much more! (including some basic templates to help you do your own)




(INCLUDES CD-ROM WITH CONTRACT, SWEEPS, AND 
CONTEST TEMPLATES, STATE LAW CHARTS AND MORE!)

Regular Price: $49.95.    NOW:  $19.95! (plus $3.00 shipping in contiguous United States + 7.5% taxes in California).  Allow 2-8 days for delivery.  Add $3.80 to shipping costs for 3 day shipping.




BOOK 2
ENGAGE CUSTOMERS WITH USER-GENERATED CONTENT-LEGALLY! 
(1st Edition, 2014)
By Anne Moebes

How did a Fortune 100 company get 500,000 user-generated videos and millions of views on its YouTube channel, bringing it the highest conversion rate the company had ever seen?  User-generated content!  But, publishing user content is not without risks.  In this book, you will learn:

    • The benefits and risks of publishing user-generated content
    • Step-by-step, how to get "Safe Harbor" immunity from copyright infringement under the Digital Millennium Copyright Act
    • How to get "Safe Harbor" immunity from defamation and other legal claims under the Communications Decency Act
    • How to create a custom Terms of Use for your website, including some basic templates you can use to develop your own Terms of Use
    • Best practices for clearing rights in user-generated content
    • Moderation, and other risk reduction, best practices



Regular Price $34.95.    NOW:  $16.95 (plus $3.00 shipping in contiguous United States + 7.5% taxes in California).  Allow 2-8 days for delivery.  Add $3.80 to shipping costs for 3 day shipping.




BOOK 3
PROMOTE YOUR PRODUCTS AND SERVICES-LEGALLY! 
(1st Edition, 2014)
By Anne Moebes

Businesses are increasingly using digital marketing methods to make their websites "sticky".  Attracting customers to a website and engaging them once they are there is only half the battle.  But, companies have to keep them.  Email marketing, blogger advocacy and tracking customer activity are some of the most effective methods.  But, they come with legal risk.  In this very practical book, learn:

    • How to collect and use personal information in compliance with privacy laws
    • How to send out email blasts that are compliant with the CAN SPAM Act
    • How to track customers' activity without violating the law
    • How to use brand advocates in compliance with truth-in-advertising laws
    • How to ensure that your ad copy is not only truthful, but not misleading
    • How to ensure that your ad copy does not violate anyone else's rights.


Regular Price $34.95.    NOW:  $16.95 (plus $3.00 shipping in contiguous United States + 7.5% taxes in California).  Allow 2-8 days for delivery.  Add $3.80 to shipping costs for 3 day shipping.




LEGAL SAVVY® SERIES BUNDLE (1st Edition, 2014) 
BUY ALL 3 BOOKS (INCLUDING CD)

Regular price:  $99.95   NOW:  $49.95!  (plus $3.00 shipping in contiguous United States + 7.5% taxes in California).  Allow 2-8 days for delivery.  Add $3.80 to shipping costs for 3 day shipping.



BOOK 1 CD



BUY BOOK 1 CD ALONE
Price:  $15.00  (plus 7.5% tax in California).  Allow 2-3 days for delivery.






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